In this reading of the BCG Matrix of HUL, we will analyse the company’s low growth products, products that attract sales, high growth products, and products that may attract sales or may become low growth products in future. BCG Matrix of HUL ( Hindustan Unilever Ltd )īCG Matrix of HUL contains the Dogs, Stars, Cash Cows, and the Question Mark. These classifications are based on the growth rate of the industry and the market share of the respective businesses which are relative to the largest competitor present, for that reason, BCG Matrix is also called as Growth-Share MatrixĪlso, Read the SWOT Analysis of HUL in a Simplified Way. The company has 18,000 employees and had a turnover of `34,619 crores in the financial year 2017-18.īCG growth-share matrix classifies different business units or products into 4 different categories like Dogs, Stars, Cash Cows and Question Mark. In 2019, Hindustan Unilever’s portfolio comprised 44 product brands across 14 categories.
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